![]() Consumers will visit dealerships to consider their researched, short list of cars in person. Offline activities still play a vital role in car purchases. These touchpoints include seeking third-party reviews as well as manufacturers & dealership branded content. 24* digital touchpoints are now involved in making a car purchase decision. As we leave the pandemic behind, we’re seeing a combined online & in dealership buying process emerging.Ĭonsumers are now becoming much more “self-informed” through visiting multiple websites on their car purchase journey. The pandemic accelerated the digital purchase experience for many motor customers. Source: *Rajar Bauer Media Audio UK - Total TSA, PE: Dec 21, 6 months. Whether you want to reach the night owl customer or the very early bird, we can help you convey your messages in fun and engaging ways with an on-air or online campaign. to broadcast your recruitment messages to night-time workers that are looking to change their jobs.Įvening sponsorship is cost-effective, and your business can gain from the close relationship between listener and presenter. …to reach our outgoing listeners who are looking for the next place to go during a night out. …to remind our local audiences of your mouth-watering menu or drive thru take away. In fact, almost 40% of the people that listen to our radio stations tune in after 7pm*.Įvenings & early mornings are a perfect time They’re listening to their favourite radio station! …or that hotel receptionist on a night shift waiting to check in a new guest. ![]() …that taxi driver in the middle of the night taking a passenger to their destination. …that couple sitting together after work, making family decisions… * Bauer Media’s Cash for Kids registered charity 1122062 (England, Wales & NI), SC041421 (East Scotland) and SC003334 (West Scotland) Build awareness & drive results for your compelling cause. Music along with the spoken word are known to trigger an emotional response. In the last 12 months, 43% of our Bauer listeners donated to a charity, and 75% of them gave to a local charity. Utilise our expertise for your charitable organisation We are experts in delivering multi-media and on-air marketing solutions using Bauer platforms. In fact, in the last 10 years, we’ve raised over £194 million and have helped over 6.4 million children.* THAT HELPS CHILDREN IN NEED ACROSS THE UK. TO WIN BACK DONATIONS & VOLUNTEERS LOST DUE TO THE PANDEMIC.Īnd as the economic climate starts to impact, the demand for charitable services increases. IT’S A CRUCIAL TIME FOR CHARITIES TO BOUNCE BACK. Radio Gets the Job Done For Recruitment, | 2022. Match the profile of your perfect candidate to our listeners. We know when they're listening, where they're listening & how to reach them. Measure campaign results and effectiveness. Target candidates based on their location. Target job seekers by demographics, age, their profile or positions they are looking for. The reality is candidates who make the ideal match are not really looking for jobs.ĬOMMERCIAL RADIO CAN EXPAND YOUR SEARCH TO REACH UPTO 37 MILLION WEEKLY LISTENERS IN THE UK.Īccording to 2020 MRI-Simmons data, radio reaches 84% of the people who plan on looking for a job within 12 months.Īnd with an on air & online campaign you can even target and reach specific candidates. WHEN IT COMES TO RECRUITMENT, WE KNOW THAT SEARCHING AND SELECTING THE RIGHT APPLICANT IS KEY. THEY MIGHT NOT BE LOOKING, BUT THEY’RE ALWAYS LISTENING!
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